ColorWOW - Root Cover Up

That distinctive packaging certainly has the ‘WOW’ factor, but this brand is more than aesthetics. As the name suggests, ColorWOW primarily focuses on colour-treated hair. There’s pigmented mineral powder to touch-up roots and even colour protection to prevent fading.

Thankfully, all hair types are embraced with cleansers and styling products. Whether hair is colour-treated or natural, there are plenty of options to select.

Why Should I Choose ColorWOW?

The driving force behind ColorWOW is the founder and CEO Gail Federici. This entrepreneur has led the industry for over 40 years, and she has been dubbed a ‘beauty problem solver.’

Past victories include creating the first prescriptive formulas for frizz and blonde hair, which continue to be used. In 2013, Federici dedicated her resources to the issue of colour-treated hair. To help, she hired celebrity hairstylist Chris Appleton, and the changes began immediately.

ColorWOW was the first company to ban the colour corruptors found in most haircare products, and they have since banned over 60 ingredients that compromised hair colour.

Incredibly, ColorWOW products are not released if industry improvement or innovation is not accomplished - that means no copycat products. Their approach is certainly working because the brand has won over 70 beauty awards!

Top Products From ColorWOW Haircare

We have plenty of favourite ColorWOW products, but let’s explore our three personal picks. Remember that ColorWow products are cruelty-free, paraben-free, sulphate-free and do not contain toxic ingredients.

ColorWOW Colour SecurityConditioner is a fan-favourite. You can create a smooth and hydrated appearance without fade or discolouration. The formula is available for fine/normal hair. Finally, we want to introduce the multi-award-winning Root Cover Up. This pigmented mineral powder is available in black, dark blonde, dark brown, light brown, and red.