Do you cringe at the sight of hair loss during brushing? If the answer is yes, Kerastase Genesis is your hero. This high-performance collection offers strength and fortification. Fight hair fall and breakage caused by brushing with ease. The silicone-free formula reinforces hair day after day, which means 97% less loss from brushing. The collection is also packed with lush botanicals. Bathe in infusions of resurrection plant, ginger root, coconut oil, edelweiss extract and tamarind seed gum. Here are a few recommendations to kickstart your journey. Kerastase Genesis Bain Hydra-Fortifiant Shampoo is a dual-action treasure trove. You can cleanse and strengthen the hair, especially when paired with Kerastase Genesis Fondant Renforcateur Conditioner. You could also follow the shampoo with intensive and deeply soothing Kerastase Genesis Masque Reconstituant Hair Mask. Although daily brushing can provoke unwanted hair fall, there are other causes. Kerastase understands all the ways to encourage a healthier appearance, which is why they developed a heat protectant. Kerastase Genesis Defense Thermique Blow Dry Spray is applied before blowdrying to protect hair from temperatures up to 220 degrees. As this brand always exceeds expectations, prepare for bonus nourishment, moisturisation, management and shine. One of the most unique options from the collection is Kerastase Fusio-Dose Booster Genesis. Filled with highly concentrated active ingredients, you can mix-and-match boosters and concentrates depending on your needs. Pair two strengthening formulas or choose from another collection to repair, bodify, smooth, nourish and more. To begin, switch your traditional haircare with these professionally formulated versions. The results will be noticeable from the first wash, and social media agrees. From Instagram to TikTok, customers are buzzing about the unbelievable before-and-after results. Place your order quickly to ensure you don't miss out on the bestsellers. With a solid Kerastase routine, you can strengthen and fortify from root to tip.