Shampoo

Shampoo for All Hair Types

No matter your hair length or gender, shampoo starts the routine. It lifts dirt, odour, and oil from the scalp and hair, whether at home or at the salon basin.

AMR stocks a wide selection of salon-grade shampoos from brands like Limitless, Redken, L'Oréal, and more, with a match for frizz, colour fade, flat roots, damage, build-up, or a solid everyday wash.

How to Choose the Right Shampoo

If you're not sure which shampoo to reach for, start by thinking through a few key questions.

  • What’s your hair type? Fine, dry, damaged, colour-treated, and oily hair behave differently and need different cleansing. A shampoo matched to your type works better than a generic one.
  • What’s your main hair concern? Frizz, fading colour, flatness, dullness, or product build-up each has a shampoo built to address it. Pick the concern that bothers you most and start there.
  • How often do you wash? Daily washers need a gentler shampoo than those washing twice a week. The range here is organised so there is a shampoo for each of these, and the guide below points you to the right one.

Shop Shampoo by Hair Type

Hair varies, and so do these shampoos. Each is built for a specific job, from taming frizz to adding volume or repairing damage.

  • Anti Frizz Shampoo seals the cuticle to calm frizz and flyaways caused by humidity and dryness.

  • Purple Shampoo for Blonde Hair uses purple-toning formulas that cancel brass and yellow in blonde, grey, and silver hair.

  • Charcoal Shampoo draws out oil and impurities with activated charcoal for a deep, fresh clean.

  • Clarifying Shampoo covers clarifying and deep-cleansing washes that strip product build-up and reset the hair.

  • Colour Shampoo includes colour-depositing and colour-care formulas that refresh tone and slow fade.

  • Everyday Shampoo offers gentle, balanced formulas for normal hair and regular washing.

  • Keratin Shampoo uses protein-rich formulas for keratin-treatment aftercare and strengthening weak, brittle hair.

  • Nourishing Shampoo features rich formulas that nourish dry, dull, undernourished hair while cleansing.

  • Smoothing Shampoo deposits weight onto the strand so hair sits sleeker, softer, and more polished after every wash.

  • Volumising Shampoo adds body and lift to fine, flat, or limp hair with lightweight formulas.

  • Repairing Shampoo rebuilds damaged, breaking, or chemically stressed hair with bond-repair and reconstructive formulas.

Shop Shampoo by Hair Concern

Sometimes it's easier to shop by the problem you're trying to fix. Each concern collection groups the shampoo, conditioner, and treatments for that issue in one place, so you can sort your whole routine at once instead of looking for each product separately. Find your main concern and start there.

Getting the Wash Right

Good technique matters whichever shampoo you use. These principles hold across the whole range.

  • Wet hair fully first. Shampoo lathers and spreads more evenly on thoroughly wet hair, so you will use less of it.

  • Use a coin-sized amount. More product does not clean better. It just takes longer to rinse.

  • Lather at the scalp. Work the shampoo into the scalp where oil and build-up sit, and let the lather run down the lengths rather than scrubbing the ends.

  • Rinse thoroughly. Residue leaves hair dull and heavy. Rinse longer than feels necessary.

A Five-Step Routine That Gets Full Results

Shampoo handles step one, but the full result comes from layering the right products on top. Each step does a different job, and skipping one means the others have to work harder to compensate.

  1. Wash with a shampoo matched to your hair concern and hair type. This is the cleansing step.

  2. Follow with a suitable conditioner from our hair conditioner range. This is the slip-and-detangling step.

  3. Add a weekly mask from our hair masks range. This feeds moisture, protein or repair deeper into the cuticle.

  4. Use a leave-in or in-salon option from our hair treatments range. This handles bond repair, scalp support or smoothing aftercare.

  5. Finish with products from our hair styling range, such as heat protectants, smoothing creams, volumisers, or finishing sprays.

Why Choose AMR for Salon-Quality Shampoo

Salon shampoo and standard retail shampoo aren't the same product at a different price. Professional shampoos carry higher concentrations of active ingredients, so a colour wash deposits enough pigment to shift the tone, and a keratin one carries enough protein to reach the cuticle. The surfactants are gentler too, and there's little of the heavy filler and silicone that coats the hair to make it look good for a day rather than improve it.

No single shampoo suits everyone, but one matched to your concern does more than a general wash, which is why AMR's wide range of salon brands is sorted by type, so you can choose the one that fits your hair.

If you're buying in bulk or setting up a salon basin, check out our bulk shampoo range for larger volumes at a better value. The good shampoo is just the start. Our full hair care product range includes conditioners, treatments, and styling products to complete your routine, so everything works together the way it should.


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Your Questions Answered

Not for everyone. Sulphates (SLS, SLES) are strong cleansing agents and they're not harmful in normal use on healthy hair. The issue is specific to certain hair states. Colour-treated hair can fade faster with sulphates. Curly hair may lose its natural oils and look frizzier. Keratin-smoothed hair can lose the treatment sooner. Dry, fragile, or compromised hair risks being stripped further. If you sit in any of those groups, a sulphate-free formula is worth choosing. If you have normal, healthy hair and wash daily, sulphates are generally fine.

Switch freely. The idea that hair gets used to a shampoo and stops responding is a myth. What does happen is that residue from any single formula can build up over time, which is why rotating in a fortnightly clarifying wash makes a real difference. A practical rotation, a targeted shampoo (keratin, volumising, colour) two to three days a week, a gentler everyday wash on the rest, and a clarifier every fortnight. Hair benefits from the variation.

There are a few likely causes. Conditioner applied too close to the scalp belongs from mid-lengths down, not at the roots. Shampoo not rinsed out fully leaves residue that weighs hair down and makes it look oily quickly. A shampoo that's too rich for your scalp type can also be a factor. Fine, oily scalps need something lighter. A fortnightly clarifying wash usually addresses the first wave of the problem, and switching to a shampoo that better matches your scalp takes care of the rest.

Yes. Check the small open-jar symbol on the back of the bottle for the months-after-opening figure, usually 12 to 24. Past that point, the formula and fragrance break down, and the product won't clean or perform the same way. Stored sealed and away from direct heat, an unopened bottle holds up considerably longer.