Shampoo

Shampoos for All Hair Types

Every hair type and concern starts with the right shampoo. Our range spans salon-grade shampoos for frizz, colour, volume, repair, scalp build-up, and everyday washing, so there is a shampoo matched to what your hair actually needs. Below, professional shampoo from the brands Australian salons stock, shipped Australia-wide..

How to Choose the Right Shampoo

Most shoppers land here knowing their hair has a problem, but not which product solves it. Three things narrow it down.

  • Your hair type. Fine, dry, damaged, colour-treated, and oily hair all behave differently and need different cleansing. A formula matched to your type works better than a generic one.

  • Main hair concern. Frizz, fading colour, flatness, dullness, or product build-up each has a shampoo built to address them. Pick the concern that bothers you most and start there.

  • How often do you wash? Daily washers need a gentler shampoo than those washing twice a week. Our range is organised so there is a shampoo for each of these, and the guide below points you to the right one.

Shop Shampoo by Hair Type

Our shampoo range is split into ten collections, each built for a specific hair type or concern. Find yours below.

  • Anti Frizz Shampoo seals the cuticle to calm frizz and flyaways caused by humidity and dryness.

  • Purple Shampoo for Blonde Hair uses purple-toning formulas that cancel brass and yellow in blonde, grey, and silver hair.

  • Charcoal Shampoo draws out oil and impurities with activated charcoal for a deep, fresh clean.

  • Cleansing & Scalp Care covers clarifying and deep-cleansing washes that strip product build-up and reset the hair.

  • Colour Shampoo includes colour-depositing and colour-care formulas that refresh tone and slow fade.

  • Everyday Shampoo offers gentle, balanced formulas for normal hair and regular washing.

  • Keratin Shampoo uses protein-rich formulas that strengthen and repair damaged, brittle hair.

  • Nourishing Shampoo features rich formulas that feed dry, dull, undernourished hair as they cleanse.

  • Smoothing Shampoo deposits weight onto the strand so hair sits sleeker, softer, and more polished after every wash.

  • Volumising Shampoo adds body and lift to fine, flat, or limp hair with lightweight formulas.

Shop Shampoo by Hair Concern

If you're shopping for what your hair actually needs, our hair-concern collections pair the right shampoo with matching conditioner, mask, and treatment in one place.

How to Use Shampoo Well

A few fundamentals apply to whichever shampoo you choose from our range.

  • Wet hair fully first. Shampoo lathers and spreads more evenly on thoroughly wet hair, so you will use less of it.

  • Use a coin-sized amount. More product does not clean better. It just takes longer to rinse.

  • Lather at the scalp. Work the shampoo into the scalp where oil and build-up sit, and let the lather run down the lengths rather than scrubbing the ends.

  • Rinse thoroughly. Residue leaves hair dull and heavy. Rinse longer than feels necessary.

Most hair is washed every two to three days, depending on hair type and lifestyle. The details for each hair type sit on the subcategory pages above.

Build the Full Routine in Five Steps

Shampoo handles step one. To get the full result, layer the rest of the routine on top. Each step does a different job, and missing one means the others work harder.

  1. Wash with a shampoo matched to your hair concern and hair type. this is the cleansing step.

  2. Condition with a matching wash from our hair conditioner range. this is the slip-and-detangling step.

  3. Add a weekly mask from our hair masks range. this feeds moisture, protein, or repair deeper into the cuticle.

  4. Use a leave-in or in-salon option from our hair treatments range. this handles bond repair, scalp support, or smoothing aftercare.

  5. Finish with a product from our hair styling range. heat protectant, smoothing cream, volumiser, or finishing spray.


What Makes a Salon Shampoo Different

Salon shampoo and standard retail shampoo are not the same product at a different price. The formulas differ in ways that show up in the hair.

Professional hair shampoo generally carries higher concentrations of active ingredients, so a colour shampoo deposits enough pigment to matter, and a keratin shampoo carries enough protein to reach the cuticle. The surfactant systems are gentler and more targeted, cleaning without the harsh strip of a mass-market wash. There is also less reliance on heavy fillers and silicones that coat the hair to fake a result.

The honest point is not that salon shampoo is magic. A professional formula matched to the right concern outperforms a generic one, which is why our range is split into types rather than sold as a single wash.

Why Shop Shampoo at AMR

AMR stocks a full range of professional shampoos, spanning every hair type and concern across the ten collections above. These are the salon-grade shampoo Australia stylists actually use, not standard private-label, available in both retail and larger salon sizes, with Australia-wide shipping.

Because Amr also supplies salons, the shampoos here are the same formulas stylists reach for at the basin, backed by the range and the guidance to match them to your hair. For shoppers buying in volume or for a salon basin, see our bulk shampoo range. The full hair care range covers conditioners, treatments, and styling to complete the routine.

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Your Questions Answered

Two to three washes a week is the sweet spot for most hair. Daily washing is fine for fine, oily, or scalp-prone hair on a gentler formula. Dry, coarse, or curly hair does better on one to two washes a week with a co-wash or rinse in between. The signal isn't a calendar; it's how your scalp and lengths feel by day three. Greasy roots mean to wash sooner. Brittle ends mean wash less, condition more.

Not for everyone. Sulphates (SLS, SLES) are strong cleansing agents; they're efficient, and they're not harmful in normal use. The issue is specific to certain hair states. Colour-treated hair fades faster with sulphates. Curly hair loses its natural oils and looks frizzier. Keratin-smoothed hair loses the treatment faster. Dry, fragile, or compromised hair gets stripped further. If you sit in any of those groups, go sulphate-free. If you have normal, healthy hair and shower daily, sulphates are fine.

Start with what your hair does wrong, not what it is. Roots oily by lunch, scalp itches, hair feels coated, tone fading, frizz in humidity, and breakage when you brush. Each of those points to a different shampoo for the hair category in our range above. If you genuinely can't pick one, an everyday shampoo with a fortnightly clarifying wash is a safe default for most healthy hair. Once you spot the specific issue, switch to a targeted formula.

Yes, switch freely. The myth that hair gets used to shampoo is exactly that, a myth. What does happen is that residue from any single formula builds up over time, which is why rotating in a fortnightly clarifying wash matters. A common rotation: a targeted shampoo (keratin, volumising, colour) two to three days a week, a gentler everyday shampoo on the rest, and a clarifier every fortnight. Hair benefits from the variation.

Sometimes, yes. If you have thick hair, used a lot of styling products the day before, swam in chlorinated water, or skipped a wash, a double cleanse helps. The first lather breaks down oil, product and residue. The second actually cleans the scalp. On fine, dry, or freshly coloured hair, a single wash is enough. Match the double-cleanse to the day, not the routine.

Folliculitis is inflammation of the hair follicles, often caused by bacteria, yeast, or trapped sebum, so a regular shampoo won't fix it. Look for an antibacterial or antifungal medicated shampoo (ingredients like ketoconazole, zinc pyrithione, or salicylic acid) and rotate it with a gentle clarifying wash from our clarifying shampoo range to keep the scalp clear of build-up. For persistent or painful folliculitis, see a GP or dermatologist; this is a skin condition, not just a hair-care issue.

Shampoo itself doesn't cause hair loss. What you see in the shower is hair that was already shedding, shedding as you wash. Average shedding ranges from 50 to 100 hairs a day; anyone who washes less often will see more in one go on wash day. If genuine thinning is showing up at the part line or temples, look at hormones, stress, nutritional deficiency, or hereditary patterns rather than the bottle. Our Thinning Hair collection pairs gentler cleansers with scalp-active treatments for that situation.

Three causes in order of likelihood. First, you're conditioning too close to the scalp; conditioner belongs from mid-lengths down, not at the roots. Second, you're not rinsing long enough; shampoo residue weighs hair down and makes it look oily. Third, your shampoo is too rich for your scalp type; fine, oily scalp hair needs a lighter formula. A fortnightly clarifying wash usually fixes the first wave of the problem. After that, switch shampoos to match your actual scalp behaviour.

A 10 to 20-cent piece for shoulder-length hair, doubled for long or thick hair. More shampoo doesn't clean better; it just rinses longer and uses up the bottle faster. The right amount foams up gently when you emulsify it in your palms with a little water before applying. If you're getting almost no lather, either dose up slightly or rinse your hair more thoroughly first; lather depends on the hair being properly wet.