Wella Professionals Color Touch

Wella Professionals Color Touch

Vibrant Demi-Permanent Colour with Flexible Commitment

Wella Professionals Color Touch is a professional demi-permanent colour family developed for rich tonal change, reflective shine and versatile salon services without the commitment of permanent colour. The updated range is designed to deliver true-to-tone vibrancy across different hair conditions, including damaged or porous areas where uneven colour uptake can be a concern. Its no-drip consistency supports precise application by bottle or by bowl and brush, while the broad shade palette gives colourists room to deepen, tone, refresh, blend or create multi-tonal results.

What the Color Touch Family Offers

• High-shine, demi-permanent colour for clients who want visible tonal impact with softer regrowth.
• Built-in Metal Purifier technology in the updated formula to support reliable, true-to-tone results.
• A wide intermixable palette spanning Pure Naturals, Rich Naturals, Deep Browns and Vibrant Reds.
• Dedicated Plus shades for stronger grey blending and Special Mix shades for formula customisation.
• Colour designed to fade progressively, allowing future tonal changes with lower commitment than permanent colour.

Select the Correct Sub-Range

Pure Naturals, Rich Naturals, Deep Browns and Vibrant Reds provide the main depth-and-tone palette. Color Touch Plus is a distinct low-ammonia sub-range created for clients who need more grey blending while still preferring a demi-permanent result; Wella's claim of up to 70% grey coverage applies to Color Touch Plus, not automatically to every Color Touch shade. Color Touch Special Mix is also a specialist sub-range: it is used to intensify, neutralise, dilute or customise a formula and must not be presented as if every Special Mix shade were a conventional standalone depth colour.

Creative and Corrective Possibilities

The family can support same-depth colour, darkening, tonal refresh, transformative toning and personalised multi-tonal services when the starting canvas and formula are correctly assessed. Special Mix allows a trained colourist to strengthen or redirect tone, while the clear option can reduce intensity. These possibilities depend on the chosen baseline shade, the amount of Special Mix, the selected emulsion and the condition of the hair; they are professional formulation decisions, not universal promises attached to every shade.

Professional Application

Choose the Color Touch sub-range before mixing because the compatible emulsion and service objective differ. Baseline Color Touch and Special Mix services use Color Touch Emulsion, while Color Touch Plus uses its dedicated 4% Plus Emulsion. Application may be to dry, pre-shampooed or towel-dried hair depending on whether the service is a root touch-up, first application or toning service. Follow the current Wella technical guide for formula, development and aftercare rather than transferring directions from another sub-range.

Professional Notes

• Ammonia-free claims apply to the main Color Touch and Special Mix formulas; Color Touch Plus is the explicit low-ammonia exception.
• Up to 70% grey coverage is a Color Touch Plus claim and must not be generalised to the entire 57-variant product family.
• Special Mix shades require controlled formula design and should not be substituted solely by tonal name.
• Final colour depends on starting level, underlying pigment, porosity, previous colour and the selected emulsion.

Specifications

Professional demi-permanent colour. This product group includes Pure Naturals, Rich Naturals, Deep Browns, Vibrant Reds, Plus and Special Mix shade variants. Emulsion is required separately unless a product is expressly sold as a complete kit.