Best Pureology Shampoo

The best Pureology shampoo is the one that matches what your hair needs right now, not the bottle a friend swears by. If your hair is coloured, start there. The real choice is what else your hair needs on top of that: moisture, strength, volume or smoothing. Work that out first and the list gets short. If you want to see everything in one place, browse the full Pureology range.

Start with what your hair is doing

Check your hair the day after you wash it, once it has dried and settled. That tells you more than a label will.

• It feels dry, rough or dull. You want a moisture shampoo. Wash less often and keep the water warm, not hot.
• It snaps, stretches or feels mushy when wet. That is damage, usually from bleach, heat or both. Pick a strengthening shampoo and go easy on hot tools while it recovers.
• It goes flat by lunchtime. Choose a lighter, volumising shampoo. Rich formulas weigh fine hair down.
• It frizzes as soon as the air is humid. A smoothing shampoo helps, but most of the work is done by what you leave in after.
• It has curl or wave you want to keep. Look for gentle cleansing and plenty of slip. Our picks for pureology for curly hair narrow it down.

Coloured hair

Colour fades a little every time you wash, so the shampoo and how you use it both count. Wash in cool water, wash fewer times a week, and use a small amount worked into the scalp rather than the lengths. If you colour often, see our guide to the best pureology for colour treated hair, or go straight to our best pureology shampoo for colour treated hair if a shampoo is all you need.

Shampoo is only half the job

Shampoo cleans and rinses out in a minute. The conditioner stays on the lengths, so if your shampoo is right and your ends still feel dry, the conditioner is usually where the gap is. Match the two where you can. A strengthening shampoo followed by a light volume conditioner works against itself on damaged hair. Compare the best pureology conditioner options, or save the guesswork with the best pureology shampoo and conditioner pairs.

A few honest notes

Buy for the need you have, not the one you might have later. A heavy repair formula on healthy fine hair will leave it limp. Give any new shampoo a few weeks of regular washes before you judge it, since hair often feels different for the first few washes. And don't pick on scent alone; a shampoo you love the smell of is no use if it leaves your hair flat or dry.

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