Best Pureology Products

The best Pureology products are the ones matched to your hair's main problem, not the bottle with the most buzz. Pureology is a colour-care brand, so nearly everything it makes is built for hair that has been dyed, lightened or toned. That part is a given. The real choice is which job you need done on top of it: moisture, strength, volume, smoothing or curl.

Start with what your hair needs

Pureology splits its range into lines by hair need, and most lines have a shampoo, a conditioner and a treatment or styler to go with them. Pick the line first, then decide how many steps you want.

• Dry or coarse hair: go for the moisture line. Thick hair that drinks product up can take the richer conditioners without going limp.
• Breakage and snapping: go for the strengthening line. It suits hair that has been lightened a lot or gets hot tools most days.
• Fine or flat hair: go for the volume line. Fine hair wants lighter formulas, because a rich conditioner will weigh it down by lunchtime.
• Frizz: go for the smoothing line, for hair that puffs up the second the air gets humid.
• Curls and waves: our page on pureology for curly hair covers the options that suit a curl pattern.

If colour is the main worry

If you're paying a salon to keep your colour looking fresh, the shampoo matters most. It's the step that touches every strand every time you wash. Start with the best pureology shampoo for colour treated hair, then see the best pureology for colour treated hair page for the rest of the routine. Any stylist will also tell you this: wash in cooler water and wash less often. That helps colour last as much as anything in a bottle.

Buy shampoo and conditioner as a pair

Pureology designs the shampoo and conditioner in each line to be used together, so a matched pair is the simplest way to start. You'll find them side by side with the best pureology shampoo and conditioner. You don't have to stay in one line, though. If you have fine roots and dry ends, a volume shampoo with a moisture conditioner on the lengths only is a common salon trick.

Is Pureology worth the price?

Pureology sits at the salon end of the price range. It makes sense if your hair is coloured and you want to protect what you paid for at the salon. If your hair is uncoloured and in good shape, you'll get less out of it, and a cheaper range may do the job just as well. Our advice is to spend where your hair needs it. If the budget only stretches so far, buy the shampoo from the right line first and add the rest later.

Treatments and leave-ins

Dry or damaged hair usually needs more than a wash and condition. A weekly mask from the same line adds a step without changing your whole routine. A leave-in on the lengths after washing helps with knots, especially on long or lightened hair. If your hair is in good condition, you can skip both.

Shop the range at AMR

We stock all Pureology in one place, so you can compare lines, sizes and prices without jumping between sites. Start with your hair type, pick the line, then build from the shampoo up.

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