Shampoo for All Hair Types

No matter your hair length or gender, shampoo starts the routine. It lifts dirt, odour, and oil from the scalp and hair, whether at home or at the salon basin.

AMR stocks a wide selection of salon-grade shampoos from brands like Limitless, Redken, L'Oréal, and more, with a match for frizz, colour fade, flat roots, damage, build-up, or a solid everyday wash.

How to Choose the Right Shampoo

If you're not sure which shampoo to reach for, start by thinking through a few key questions.

• What’s your hair type? Fine, dry, damaged, colour-treated, and oily hair behave differently and need different cleansing. A shampoo matched to your type works better than a generic one.
• What’s your main hair concern? Frizz, fading colour, flatness, dullness, or product build-up each has a shampoo built to address it. Pick the concern that bothers you most and start there.
• How often do you wash? Daily washers need a gentler shampoo than those washing twice a week. The range here is organised so there is a shampoo for each of these, and the guide below points you to the right one.

Shop Shampoo by Hair Type

Hair varies, and so do these shampoos. Each is built for a specific job, from taming frizz to adding volume or repairing damage.

• Anti Frizz Shampoo seals the cuticle to calm frizz and flyaways caused by humidity and dryness.

• Purple Shampoo for Blonde Hair uses purple-toning formulas that cancel brass and yellow in blonde, grey, and silver hair.

• Charcoal Shampoo draws out oil and impurities with activated charcoal for a deep, fresh clean.

• Clarifying Shampoo covers clarifying and deep-cleansing washes that strip product build-up and reset the hair.

• Colour Shampoo includes colour-depositing and colour-care formulas that refresh tone and slow fade.

• Everyday Shampoo offers gentle, balanced formulas for normal hair and regular washing.

• Keratin Shampoo uses protein-rich formulas for keratin-treatment aftercare and strengthening weak, brittle hair.

• Nourishing Shampoo features rich formulas that nourish dry, dull, undernourished hair while cleansing.

• Smoothing Shampoo deposits weight onto the strand so hair sits sleeker, softer, and more polished after every wash.

• Volumising Shampoo adds body and lift to fine, flat, or limp hair with lightweight formulas.

• Repairing Shampoo rebuilds damaged, breaking, or chemically stressed hair with bond-repair and reconstructive formulas.

Shop Shampoo by Hair Concern

Sometimes it's easier to shop by the problem you're trying to fix. Each concern collection groups the shampoo, conditioner, and treatments for that issue in one place, so you can sort your whole routine at once instead of looking for each product separately. Find your main concern and start there.

• For curly hair that needs sulphate-free hydrators to preserve the curl pattern, start with our hair care for curly hair.

• For dry hair that needs nourishing washes with argan, marula, or keratin, see our hair care for dry hair.

• For oily hair that needs clarifying or charcoal formulas to help reset oil levels, shop our hair care for oily hair.

• For damaged hair that needs keratin and bond-repair formulas to rebuild structure, start with our hair care for damaged hair.

• For coloured hair that needs sulphate-free, tone-protecting washes, see our hair care for coloured hair.

• For fine hair that needs lightweight volumising formulas to lift without weight, browse our hair care for fine hair.

• For thinning hair that needs gentle cleansers and scalp-supportive treatments, see our hair care for thinning hair.

• For hair prone to sensitivity that benefits from pH-balanced, fragrance-light formulas, browse our hair care for sensitive scalp.

Getting the Wash Right

Good technique matters whichever shampoo you use. These principles hold across the whole range.

• Wet hair fully first. Shampoo lathers and spreads more evenly on thoroughly wet hair, so you will use less of it.

• Use a coin-sized amount. More product does not clean better. It just takes longer to rinse.

• Lather at the scalp. Work the shampoo into the scalp where oil and build-up sit, and let the lather run down the lengths rather than scrubbing the ends.

• Rinse thoroughly. Residue leaves hair dull and heavy. Rinse longer than feels necessary.

A Five-Step Routine That Gets Full Results

Shampoo handles step one, but the full result comes from layering the right products on top. Each step does a different job, and skipping one means the others have to work harder to compensate.

1. Wash with a shampoo matched to your hair concern and hair type. This is the cleansing step.

2. Follow with a suitable conditioner from our hair conditioner range. This is the slip-and-detangling step.

3. Add a weekly mask from our hair masks range. This feeds moisture, protein or repair deeper into the cuticle.

4. Use a leave-in or in-salon option from our hair treatments range. This handles bond repair, scalp support or smoothing aftercare.

5. Finish with products from our hair styling range, such as heat protectants, smoothing creams, volumisers, or finishing sprays.

Why Choose AMR for Salon-Quality Shampoo

Salon shampoo and standard retail shampoo aren't the same product at a different price. Professional shampoos carry higher concentrations of active ingredients, so a colour wash deposits enough pigment to shift the tone, and a keratin one carries enough protein to reach the cuticle. The surfactants are gentler too, and there's little of the heavy filler and silicone that coats the hair to make it look good for a day rather than improve it.

No single shampoo suits everyone, but one matched to your concern does more than a general wash, which is why AMR's wide range of salon brands is sorted by type, so you can choose the one that fits your hair.

If you're buying in bulk or setting up a salon basin, check out our bulk shampoo range for larger volumes at a better value. The good shampoo is just the start. Our full hair care product range includes conditioners, treatments, and styling products to complete your routine, so everything works together the way it should.